Conducting a productive and meaningful meeting is hard to do. Doing so across timezones and countries is even more difficult. Gaining consensus, conducting strategy sessions or collaborating on a conference call with spotty voice and video connections? Forget about it. This is where an app like Vevox (formerly Meetoo) saves the day.
The goal with this campaign was to build awareness and to test a variety of market segments. Rather than listing benefits and features, we created a group of videos that illustrated the way in which the app affected the personalities found in meetings everywhere: the bulldozers, naysayers, hole-pokers, etc. The videos demonstrated how the app has the power to truly democratize communication in meetings.
We ran several sprints and learned a lot about our potential audiences, including learning about a few segments that we didn’t anticipate. We also grew our viewership on YouTube by 235%.
