When Lumi Mobile acquired IML Worldwide, a new brand was needed. With offices all over the world, multiple product lines, and differing regional business goals, this was no simple task. We had to give due credence to a legacy product portfolio, while at the same time, position Lumi as the modern and innovative company it was looking to become.
After our initial discovery phase, we set to work creating a vision, mission, and strategy for the new company. We then created the identity, developed the brand voice, style guides and other related materials, and refined and rebranded all of the products in the Lumi’s portfolio.
The new brand launch was very successful, even winning UK’s prestigious Future Fifty award.
